In this video we explain how apprenticeship training programmes are structured. It’s the third post in our sales apprenticeship training series, and follows on from post explaining how sales apprenticeship training is funded.

The video introduces the concepts of how an apprenticeship programme is defined by the apprenticeship Standard and its Assessment Plan. The Institute for Apprenticeships have now approved both these documents for the Level-4 Sales Executive Apprenticeship, and you can download copies using the links below:


For more information, ask the author!

FieldStar Founder Steve Radford is a work-based learning professional specialising in on-the-spot and short-chain sales, and worked closely with the employer trailblazer group to develop the new level-4 Sales Executive Apprenticeship.

Steve sits on the Education Board of the APS (the Association of Professional Sales), the nominated end-point assessment organisation for the Sales Executive Apprenticeship.

Steve is also Head of Sales Apprenticeships at The JGA Group, the apprenticeship management and delivery specialists that FieldStar have partnered with to launch our Sales Executive Apprenticeship Programme.

Steve has been described as ‘the most helpful person in field sales’, so for more information please feel free to get in touch with Steve, as he’s usually very happy to help.