What we did:

Unilever and FieldStar teams have been working seamlessly together to co-create a bespoke pan-European field sales gold standard.

Not only is the project intended to raise the bar in skill building standards, but it also sets a new precedent: Unilever leadership teams are working hand-in-hand with FieldStar people to form a unique ecosystem of industry-leading expertise.

We’re honoured to be playing a role in helping Unilever to improve their filed sales effectiveness, and to blaze yet another new trail.

What they said:

(Praise for Steve Radford, FieldStar Founder and Unilever project lead)

Having operated in the execution space for nearly 20 years and engaged with many partners and suppliers, Steve stands out for his level of professionalism, engagement and designing creative solutions which are relevant and resonate with the target audience. Steve has shown flexibility in style and delivery approach as he supported Unilever in the pan-European roll out of a Learning Certification programme. “Exceptional as Standard” is how I would describe Steve!

Mike Price, Unilever Global SME for Retail Execution

Thank you Steve for the outstanding work you have done on our European Field Sales project. With your strong collaborative approach, business focus and strong understanding of field force, you have enabled and developed within a cross-European team a full and outstanding solution for all European markets, already being implemented in 13 markets and growing. Sharp solution, culturally adaptive and incredibly professional, thank you for all that.

Lara Vanden-Eynden, Unilever CD Learning Director (Europe)