Industry Induction Training

Industry Induction Course
Cost: Included with FieldStar professional membership
Level: Foundation (Suitable for all field staff)
Pre-requisites: None
Duration: 8 modules, 20-30 minutes each
Description: Training for new field staff entering the industry or existing  staff wanting a refresher or an introduction to parts of the industry they may not be familiar with. Meets standards set by the DMA Field Marketing & Brand Experience Council (produced in collaboration with 20 of the UK's leading agencies).

(Click on the image to see video extracts from the course)

Objectives & Benefits

To help field staff get more work and be better at the work they do:

• It’s the first ever industry-wide training and accreditation recognised by many agencies.
• It will ensure you understand the different types of work the industry offers, which may increase the number of jobs you consider and feel able to apply for.
• Once you’ve passed the course we'll add the details to your FieldStar profile, which you can share with agencies to prove your training status.
• We'll also give you some suggested text that you can include on your CV and within any job application cover letters you send. When applying for jobs the accreditation will identify you as a serious candidate who has invested time and effort in their professional development.
• It will help you understand what agencies and their clients are looking for from your work. Helping you to be better at the work you do and increasing your chances of future employment and promotion.
• The course also helps agencies meet their legal obligation of ensuring all their staff receive health & safety and data protection training. Saving time and effort for everybody.

Course Modules

1. Industry Introduction: Introduction to the field and experiential marketing industry, how it’s made up, common terminology and understanding the fundamental principle of creating a return on investment. (Video extract)
2. Consumer Engagement Disciplines: Leafleting, sampling, demonstrating and personal data capture. What these activities involve and why clients use them, with guidance on how to ensure you meet your objectives and deliver a return on investment. Includes video case studies. (Video extract)
3. Consumer Experience Disciplines: Roadshows and events, theatrical promotions, PR stunts and hospitality support. What these activities involve and why clients use them, with guidance on how to ensure you meet your objectives and deliver a return on investment. Includes video case studies. (Video extract)
4. Point of Purchase Improvement Disciplines: Mystery shopping, auditing, merchandising, training and educating and field sales. What these activities involve and why clients use them, with guidance on how to ensure you meet your objectives and deliver a return on investment. Includes video case studies.
5. Face-to-Face Marketing Environments: Introduces how to work effectively in different types of location (independent retailers, multiple retailers, public spaces, etc) with info on why a location might be targeted/used, things to be aware of when working there and some common do’s and don’ts. (Video extract)
6. Introduction to Health & Safety: How to meet your health & safety obligations and keep yourself and others safe while working. Includes videos and guidance on common risks and hazards, as well as specific training on manual handling (lifting and carrying) and personal safety. Helps agencies meet their legal obligation to ensure all of their staff receive health & safety training before starting work. (Video extract)
7. Handling Data & Information: Information on how to safely receive, record, store, and report confidential information and personal data. Helps agencies meet their legal obligation to ensure all of their staff receive appropriate training before handling any personal data. (Video extract)
8. What ‘Good’ Looks Like: Seven steps from applying for work through to reporting results, getting paid, and beyond. Includes hints and tips on the things you need to know and what you need to remember at each stage. (Video extract)