Field marketing and retail training company Beyond The Box
has been enlisted by Krüshr - the highly innovative, premium household
recycling brand, to support its entry into 15 John Lewis Partnership stores.
Beyond The Box has developed a bespoke sales training and
demonstration programme designed to equip the partners with the all the
relevant technical knowledge on Krüshr products.
The range crushes bulky packaging materials such as metal,
plastic and card to reduce volume by at least 75% in 30 seconds or less,
allowing you to store over 4 times more before emptying, resulting in more
space and less trips to the outside bins.
Sue Davies, business development director at Beyond The Box
explains: “It’s an exciting time to be working with such a ground breaking
brand and innovative products which offer real lifestyle benefits and supports
home recycling without compromising design.
“Key to its successful in-store launch will be effective
retailer training to raise consumer awareness and understanding. We have
developed a package to ensure that the sales teams are well versed on the
revolutionary range, which has four different sized models and a number of
installation variants - from standalone and built-in models to retro fit models
which can be fitted into an existing standard size kitchen cabinet.”
Sasha Branch, co-founder and marketing director of Krüshr
comments: “We have had a lot of early media exposure from the high end consumer
magazine market, and are expecting consumer demand to be high – equipping the
in-store teams will be pivotal to conversions.”
(Find out how to apply to work for Beyond the Box as well as
hundreds of other field
marketing agencies, or search and apply for current field
marketing jobs)
(Read more stores like this at fieldmarketing.com)