Theatrical promotions use field staff to deliver a showy or dramatic performance to attract attention and generate a positive reaction from the audience to help promote the client's brand. Usually the 'audience' isn't one which has come specifically to see the promotion, but is a temporary audience created by using theatrics to interrupt their day and attract their attention in a positive manner.
Once the brand has the audience's attention they will often use other field staff to engage with them on a more personal level. Frequently this will involve other face-to-face techniques such as leafleting, sampling, demonstrating or personal data capture. So although the brand's message may be included within the theatrics, often the theatrical element is used as an ice breaker to attract attention and make the audience receptive to a more direct marketing approach.
FieldStar membership includes online training where you'll learn about theatrical promotions work, and as well as being able to search and apply for jobs; members can also search a database promotional agencies who recruit field staff to deliver this type of activity.
Watch Theatrical Promotion Work in Action