Demo work (demonstration work) is all about using professional field staff to demonstrate a product or service to targeted potential customers, explaining its features and benefits to encourage the person to develop a positive association with the brand and enable the customer to make an informed purchase decision.
Before the demo work takes place, the field staff receive training to ensure they are highly knowledgeable about the product or service they'll be demonstrating. The aim is to turn them into brand ambassadors and ensure they can clearly explain features and benefits of the product or service they’ll be demonstrating.
Demo work is all about helping the potential customer to create a positive association with the brand whilst giving them the information they need to make an informed purchase decision. So it's not about delivering a hard sell, but it is a good opportunity to practice and enjoy delivering basic sales techniques.
FieldStar membership includes online training where you'll learn about demonstration work, and as well as being able to search and apply for demo jobs; members can also search a database of field marketing agencies who recruit staff to carry out this type of activity.